HK
02
NEWSLETTERS
For AdYogi
OUTLINE:
Conceptualized and designed a multi-part newsletter series for BigAtom by Adyogi, focused on SaaS-based product performance management for e-commerce brands. The objective was to build brand credibility, generate leads, and drive demo bookings by showcasing platform features, client success stories, and tangible ROI impact.
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03
eBOOK DESIGN (DIGITAL & PRINT)
Adyogi x Shopify
OUTLINE:
E-commerce is evolving, and brands must adapt. This eBook distills key trends with structured layouts, engaging infographics, and strategic visuals, making insights easy to grasp and visually compelling for both print distribution and digital sharing.
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05
LEAFLETS (DIGITAL & PRINT)
For AdYogi
OUTLINE:
Created a series of high-impact leaflets for BigAtom and AdYogi, designed for both print distribution and digital sharing across email, WhatsApp, and event booths. These collaterals were crafted to simplify complex SaaS performance marketing solutions into easy-to-consume visuals, driving product understanding and lead generation.
06
ADYOGI SPOTLIGHT
Youtube Series
OUTLINE:
As the driving force behind AdYogi Spotlight, I led the series from ideation to execution—curating topics, designing visuals, and hosting insightful conversations with industry experts. This series delivers actionable insights, success stories, and marketing strategies, making e-commerce growth engaging and accessible.
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08
SCRAPBOOK CAROUSEL
OUTLINE:
These scrapbook-style carousel posts blend handwritten elements, textures, and cutouts for a nostalgic, story-like experience. With polaroid images, torn paper, and doodles, each slide enhances engagement—perfect for brand storytelling, product highlights, or memory-driven campaigns.


19
BREAK A LEG activewear
OUTLINE:
Break a Leg is a small project that focuses on curating a women's activewear collection for Zumba community by fusing style centric designs with high performance & protection technology. This collection aims to bring the fashion-house approach into the activewear space.

23
MOODBOARDS
Focusing on Womenswear S/S 22, these moodboards explore the power of design to boost and accelerate positivity and features designs that celebrate the creativity and freedom of expression along with an emphasis on natural and handmade themes. These moodboards also represent a vibrant approach with a heady mix of style and statement.